NBCUniversal News Group and NowThis News, the first exclusively short-form video news network built specifically for mobile and social, have agreed that the News Group will take a minority stake in NowThis News and the two companies will co-produce original short-form news videos to be distributed across mobile and social platforms. Content will be produced by co-located NowThis News and NBCUniversal News Group teams based out of NowThis News's New York City studio.
NowThis News specializes in creating unique, short-form video for audiences across social platforms that include Facebook, Instagram, Twitter, Vine, YouTube and Snapchat. Videos are combined into NowThis News's Android and Apple apps and a mobile website, allowing viewers to seamlessly watch updates delivered to their pockets, wherever they are.
As more people consume news and information on mobile and social media, this collaboration will capitalize on the News Group's world-class news operations and NowThis News's approach to original, short-form storytelling to reach the next generation of users. NBCUniversal News Group and NowThis News will collaborate to create original, short-form videos that fit where the audience lives. The teams will co-produce mashups and explainers for TODAY, MSNBC, NBC News and CNBC.
The partnership represents the latest in a series of moves that the NBCUniversal News Group, whose digital assets include NBCNews.com, msnbc.com, TODAY.com, and CNBC.com has made in the digital space. Together these assets reach more than 70M unique users. Recently, the News Group also announced an investment and content partnership with Kara Swisher and Walt Mossberg's new venture, Revere Digital, launched a new msnbc.com, created new original video units for NBC News and CNBC and acquired live stream video platform, Stringwire.