Since NBCUniversal debuted its unprecedented coverage of the Barclays Premier League on August 17, 2013, NBCSN is television’s fastest growing sports cable network in Total Day viewership (6 a.m.-6 a.m.), according to live plus same day data released by The Nielsen Company.
NBCSN averaged 148,000 Total Day viewers from the 2013-14 Premier League season kickoff last August 17 through this past Sunday, July 27 -- an 80% increase over the comparable period from 2012-13 (82,000). That 80% jump in Total Day audience is the largest among all sports cable networks over that span.
Over the same 50-week span, NBCSN’s average Total Day viewership in the Adult 25-54 demographic increased 73% (69,000 vs. 40,000) over the comparable period – also the largest increase among all sports cable networks.
Even excluding the Sochi Winter Games, NBCSN’s year-over-year growth from August 17, 2013 through July 27, 2014 tops all other sports cable nets with its Total Day average audience increase of 44% (118,000 vs. 82,000) and Total Day Adults 25-54 uptick of 43% (57,000 vs. 40,000).