For the 2013 NHL Playoffs, NBC Sports Group is connecting with hockey fans by integrating social media into their on-air and news coverage, complementing their broadcast, cable, regional and digital platforms. They’ve woven social integration to make it easy for fans to follow every moment as teams advance to the Stanley Cup Finals.

With the Social Stanley Cup Playoffs schedule, fans visiting NBCSports.com/NHLonNBC will not only be able to see schedule updates, but also dive into an immersive Playoffs photo experience. Fans can upload their own photos to show their team spirit directly to NBCSports.com or via team hashtags. Fans can interact with their favorite pictures and the best photos from the NHL and the teams using #StanleyCup. The top photo will be featured on-air during NBC and NBC Sports Network games. 

NHL fans can join the social conversation with NHL and NBC Sports personalities and commentators and share pics on Instagram using #StanleyCup during every game of the Stanley Cup Playoffs, with the best photos from each round being featured by the NHL on NBC Sports Instagram feed. 

Throughout the Playoffs, fans can weigh in on who they think the #MVPonNBC is during pre-game, post-game and in-game coverage as part of NBC Sports Group’s on-air integration. Fans can also take part in NHL-themed polls on Facebook and Twitter that will be discussed during broadcasts. To get the latest Stanley Cup Playoffs news, fans can follow the NHL on NBC on Twitter and Facebook for  the most up-to-date tune-in information, scores, reports and stories from around the NHL and ProHockey Talk.