Last month we announced that Comcast's XFINITY brand will be the title sponsor for what is currently known as the NASCAR Nationwide Series beginning in 2015.
Today we revealed the official NASCAR XFINITY Series mark. It will appear in the same places as the NASCAR Nationwide Series marks, including NASCAR XFINITY Series racecar windshields, NASCAR XFINITY Series officials’ and drivers’ uniforms, haulers, pace cars, headsets, grass stencils, banners / flags, credentials / hard cards, Victory Lane accessories, websites, media guides, schedules, souvenir programs, tickets, and the NASCAR XFINITY Series championship trophy.
We’re confident that the NASCAR XFINITY Series will showcase the gutsiness, creativity, energy and ambition of the drivers and race teams…qualities we admire and that we share in our XFINITY brand.
This is a chance to bring together some important themes: great technology, an outstanding customer experience, and the excitement of Live Sports.
Technology is at the core of what we do and we couldn’t be more excited to show NASCAR fans how we can help make a great user experience even better…whether they’re at home, at the track or on the go.
We’re fully committed to this partnership and we’re just getting started.