The X1 platform is a next-gen, cloud-based entertainment operating system that gives Xfinity TV customers access to all of their content where and when they want it, on their device of choice, either at home or on the go. X1 gives us the flexibility to rapidly innovate and offer new features and services to our customers. For example, we worked directly with NBC Sports to build an HTML5 web app that brought the NBC Sports Live Extra app, and 1000+ hours of live Olympic event coverage, to the TV for the first time. We're proud to have partnered with NBCUniversal to give Xfinity TV customers the opportunity to experience the NBC Sports Live Extra app on the TV before anyone else.  

VideoNuze did a walkthrough of the NBC Live Extra app and the X1 NBC Live Extra app integration. Fast forward to 4:34 to see how the X1 Platform seamlessly blends linear, on demand and streaming video content for Sochi 2014.