Are you ready for some football?!!! We sure are, especially since we've now entered the sports fan's calendar version of the NFL RedZone - less than 20 days until the official start of the NFL season! Now that we have crossed the 20 and the goal line in sight, we wanted to share some results of a new survey of NFL fans (dubbed as the Comcast Fanalysis) which validates the increasing reliance on a combination of TV and the internet to enhance their gameday experience. The survey, which was conducted by our friends at GMR Marketing in Comcast markets throughout the USA, showed that 87% of all NFL fans use the internet to watch and follow sports, while 76% use the internet while watching sports on TV.
What does this tell us? Well, there's no question that television remains the most important medium for NFL fans but it's clear that it's not enough to satisfy many. The number of multimedia multi-taskers is growing at a swift pace due to the enormity of fantasy sports and an overall devotion to great NFL football. You might even say that the personal computer has replaced the bowl of popcorn on the laps of many fans!
Comcast's multiplatform sports lineup through TV, On Demand and high-speed internet provides fans with ALL of the action! Comcast has the most live sports, including 120 games in HD, Sunday Night Football on NBC, Monday Night Football on ESPN, Sunday games on FOX and CBS, and Thursday night games on NFL Network. Comcast subscribers also have access to the NFL RedZone and every touchdown every Sunday afternoon, NFL On-Demand and the NFL Network, which provides them with 24/7, year-round coverage.
We might be a little biased but NFL RedZone, which is beginning its second season of availability on Comcast, remains the best way to track all of the action. For those of you who haven't had the privilege of experiencing the NFL Redzone - let us take a minute to explain what all the buzz is about. It is available as part of Comcast's Sports Entertainment Package and is produced by NFL Network. The channel airs every Sunday from 1:00 p.m. EST through the completion of late-afternoon games, providing fans with every touchdown from every game, as well as live look-ins and real-time highlights. It is a Sunday afternoon staple for more and more fans throughout the NFL regular season. The channel does an unmatched job at keeping viewers up-to-date in real time and moving from game to game each time a team is positioned to score inside the 20-yard line. Trust us: once you see it once, you're going to have to have NFL RedZone! Oh, and did I mention ESPN's E3, providing live online sports coverage, available to our high-speed customers at no additional cost.
The entire Comcast playbook is available on their new sports website - www.MostLiveSports.com. It's all available from Comcast, providing fans the Most Live Sports in More Ways.