I recently spoke with leading social media expert and futurist, Brian Solis, for his "Revolution" web series. Our conversation revolved around the importance of embracing feedback from social media technologies and how companies can improve their businesses by using this commentary as a catalyst for change.

At Comcast, social media engagement and socially-driven change have become a part of our daily lives. The role that social media plays at Comcast has never been more apparent and the impact that consumers are having on our products and operations has never been more evident as we have transformed into a social enterprise.

Watch the full interview with Brian to learn more about how social media is continuing to change the way we do business.