Mobility is an important part of the experience that we deliver to our customers today and will be an increasingly important part of Comcast's future product roadmap. Today, we've taken a significant step to deliver and develop the best integrated mobile video, data and communications experience by bringing together the nation's best Internet and wireless networks.
Comcast and Verizon Wireless are entering into several commercial agreements that will provide more choice, great new innovative products, and better experiences to consumers and small and medium-sized businesses. Through these agreements:
We will support the fast-growing consumer demand for wireless data and make wireless services more broadly available. Verizon Wireless will acquire additional spectrum that is owned by SpectrumCo, a joint venture of Comcast, Time Warner Cable, and Bright House Networks, which will enable it to continue to improve its support for data and voice services that are in high demand by consumers.
We will work to bring some of our best thinking and people together in an innovation technology joint venture to develop new products and services that will integrate both wired and wireless technologies for consumers.
Four years from signing, Comcast could become a reseller of Verizon Wireless' service through a Mobile Virtual Network Operator (MVNO) agreement. Comcast could purchase Verizon Wireless' service at wholesale rates and then market and sell its own, branded wireless service in connection with our bundled offerings, creating more choice for consumers. Time Warner and Bright House Networks are also entering into Wholesale/MVNO agreements with Verizon Wireless.
Comcast will have the ability to sell Verizon Wireless products with our Triple, Double, or Single play packages across our sales channels and Verizon Wireless will be selling our products in its stores and other channels as well — giving each of us the opportunity to market our products to new customers and offer them more value. Time Warner and Bright House Networks have similar agreements with Verizon Wireless.
There's no question that we live in a world that is becoming more connected and more mobile every day. These agreements enable us to execute our long-term wireless strategy and expand our focus on providing mobility to our Xfinity services to give customers even more ways to experience entertainment, communicate and connect.