Today, there is arguably more high-quality programming available than ever before, with the average person watching four to five hours of live or time-shifted TV each day. In this golden age of TV, we’re focused on providing platforms and experiences for our customers to watch what they want, when and where they want. With over 3 billon hours viewed each year, Xfinity On Demand has become a go-to destination for our customers to catch up and stay current on their favorite TV shows, and a valuable tool in enabling our programming partners to attract new audiences, increase ratings and ultimately extend the life of new and existing series. And with the X1 platform, we’ve been able to enhance discovery and increase consumption. While 70 percent of all Xfinity TV customers use Xfinity On Demand every month, that percentage jumps to 85 among X1 users.
In addition to traditional programming on the TV, the average person is also spending nearly an hour viewing online video every day. Yet the vast majority of online video has not been accessible on traditional TV platforms, and we’re focused on changing that with X1. We took one step in that direction with Watchable and are taking another step today. We’re excited to partner with more than 30 broadcast and cable networks in a beta launch of their short-form web video on the X1 platform. Initially, available content will focus on news, sports and current events like segment clips from NBC’s Today Show and Fox Sports Live, but the catalog will continue to expand as programmers look to super-serve their viewers by integrating even more extras, bonus, and complimentary series.
Starting today, we’ll offer a selection of content from programmers including: A&E, ABC News, AMC, American Heroes, Animal Planet, BBC America, Big Ten Networks, CNBC, Cooking Channel, Destination America, Discovery, Discovery Life, DIY, E!, ESPN, Esquire Network, Food Network, Fox Business, Fox News, Fox Sports, FYI, HGTV, History, IFC, Investigation Discovery, Lifetime, LMN, MSNBC, Music Choice, NBC, NBC News, OWN, Science Channel, Sundance TV, TLC, Travel Channel, Velocity and WE TV. This programming will be delivered over the Internet to X1 and featured in the Web section of Xfinity On Demand. All of it can also be found on Xfinity.com.
"Integrating our web content into a highly engaged platform like Xfinity On Demand on X1 is a fantastic opportunity to reach and engage millions of viewers on the best screen in the home," said Ron Lamprecht, Executive Vice President, Digital Distribution for NBCUniversal. "With access to platforms like X1, we are able to offer live, on demand and web content around our properties and provide unique, branded experiences for our viewers."
"Unique platforms like X1 enable us to explore new outlets for content while providing more viewing options for new and existing audiences," said Mark Garner, Senior Vice President, Business Development, Analytics and Distribution Marketing, A+E Networks. "By integrating web videos into the Xfinity On Demand guide, we have the opportunity to showcase creative, companion content alongside our signature series and specials and engage our viewers in new ways."
"We are thrilled to partner with Comcast in the beta launch of web content on X1," said Henry Ahn, Executive Vice President, Content Distribution and Marketing, Scripps Networks Interactive. "By expanding the portfolio of content choices for our viewers, together we can provide a robust content offering and experience that encourages search and discovery."
This is really just the beginning. This programming will be delivered over the Internet to X1 and featured in the Web section of Xfinity On Demand. We look forward to bringing even more content and experiences to the X1 platform as we create new partnerships and expand existing ones.