Comcast is enhancing the home entertainment experience by simply giving customers more options.
Xfinity TV digital subscribers now have the ability to purchase movies - often weeks before they are available to rent or purchase on Blu-ray and DVD - and store them, seamlessly, in the cloud. Their content can be enjoyed anywhere, anytime, on their TV or devices, without the hassle of managing files, switching devices or remembering passwords. Purchased titles are added to the user’s On Demand menu, where they can be accessed.
Even though we only launched the service on November 19, we've already seen some encouraging signs related to adoption of the feature. According to Universal, Xfinity TV was the #1 digital seller of Despicable Me 2 for the week ending December 3. Plus, we were the #1 digital seller of The Hunger Games for each of the past two weeks.
This is another innovative step in delivering the best content in the most ways, and we're proud to launch this feature by making hit movies and shows available to own, with plans to rapidly expand the catalog even further. Today, our Xfinity Digital TV customers can choose from a wide variety of kids and family films, fan favorites, and TV episodes from prior-seasons of hit TV series and add them instantly to their library.
Xfinity TV was the #1 digital seller of Despicable Me 2 for the week ending December 3 and also the top seller of The Hunger Games for each of the past two weeks.
The early results speak to ease of use for customers, and convenience. Purchased titles are delivered just like their other On Demand content, and are also available online at XfinityTV.com.
Of course, none of this would be possible without our shift toward cloud innovation. We've created a cloud-based digital locker where consumers can store digitally-owned content to be accessed under one unified account on multiple devices.
It's technology like this that has enabled Comcast to accelerate innovation and launch new apps and services on our Xfinity platform, resulting in a richer, more dynamic and personalized experience for customers.
We hope you engage in this new feature and take as much delight in hits like Despicable Me 2 as much as we do.
Learn more at Xfinity.com/purchases.