The NASCAR XFINITY Series starts on February 21 with the running of the Alert Today Florida 300 at Daytona International Speedway. Comcast and NASCAR announced an agreement in September 2014 to make Xfinity the third title sponsor in the storied 30 plus year history of the series that promises "names are made here."
Comcast’s XFINITY is the nation’s largest video and high-speed Internet provider. The company has increased Internet speeds for existing customers 13 times in 12 years and recently introduced XFINITY on the X1 Entertainment Operating System. The company also offers XFINITY On Demand, the most robust video on demand platform in the world. Comcast serves business and residential customers in 39 states and Washington, D.C. It is also among the premier sponsors in sports today and a robust sponsorship activation program is part of the new agreement with NASCAR, with aggressive planning already underway.
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