Media That Matters
Our employees and partners raise their voices for issues that impact the quality of our communities, our nation and our lives.
Green Is Universal
Green is Universal is an NBCUniversal initiative focused on bringing an environmental perspective to everything we do, informing and entertaining our audiences while driving more sustainable practices into our own operations.
The More You Know
The More You Know is NBCUniversal’s long-standing, cross-company public service initiative focused on education, diversity, health, civic engagement and the environment. For more than 25 years, The More You Know has addressed the nation’s most pressing social issues and remains a trusted voice for sharing knowledge to improve lives.
Red Nose Day
With the slogan “Laugh. Give. Save a Kid.,” Red Nose Day focuses on raising funds to lift children out of poverty via a combination of grassroots and workplace fundraising, social media challenges and retail cause marketing, using the signature “red nose” as a fun way to bring awareness to the cause and get people talking…and giving. It all culminates with a celebrity-packed special on NBC in May. The second annual broadcast in 2016 raised more than $31.5 million for kids in need.
AFI DOCS is known for showcasing the best in documentary filmmaking from the United States and around the world. It’s also the only film festival in the United States that offers the unique opportunity to connect film audiences with national opinion leaders, filmmakers and intriguing film subjects. NBCUniversal powers the AFI DOCS Impact Lab, an innovative two-day intensive program that provides filmmakers with training in advocacy, community organizing and action. In addition to hearing from prominent leaders in the documentary and changemaking field and learning how to utilize technology to engage viewers, the lab participants meet with senators and congressmen on Capitol Hill to discuss how filmmakers can help impact community policy and inspire change.
El Poder En Ti
NBCUniversal Telemundo Enterprises, “El Poder En Ti,” is a community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). The multi-platform initiative focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources.
#YODECIDO, is a one-of-a-kind comprehensive and multi-platform effort that seeks to inform, empower and engage U.S. Hispanic voters. Telemundo Network and Telemundo-owned stations in collaboration with community partners will hold local voter registration drives this year across the United States to help raise awareness about the importance of civic participation and help increase the number of U.S. Hispanics who register to vote.
Education Nation is an NBC News initiative working to engage and empower parents to support their children’s overall development. They created the Parent Toolkit in 2013 as a way to provide actionable advice around supporting kids’ academic, social, emotional and wellness development.
Characters Unite, USA Network’s award-winning public service program, was created to address the social injustices and cultural divides still prevalent in our society. The multi-platform campaign is dedicated to supporting activities and messaging that promote understanding and acceptance.
Kindness Counts is the multiplatform pro-social initiative created by Sprout, NBCUniversal Cable Entertainment’s 24-hour preschool network. Designed to support the development of empathy in preschoolers, Kindness Counts inspires small acts of kindness that families can easily do together in their everyday lives. Sprout celebrates these kind acts each morning on Sunny Side Up, the only live morning show for preschoolers, to share the ways kids are spreading kindness at home and in their communities.
Public Service Announcements
In support of our national partnership, Comcast assisted City Year’s recruitment efforts by airing more than $3 million worth of public service announcements in 2011 to build awareness of the organization among young adults. Comcast’s commitment of these resources helped generate more than 10,000 applications for the 2,000 positions City Year needed to fill. As a result, 100,000 students at 187 high-need schools in 23 cities across the country were helped.
Comcast Newsmakers is a local news program that provides local, state and federal officials, as well as community leaders, with a platform to discuss issues and ideas important to the communities they serve. Comcast Newsmakers segments are produced in over 25 states and are available on the Web as well as on Comcast’s Local On Demand.