Media That Matters
Our employees and partners raise their voices for issues that impact the quality of our communities, our nation and our lives.
Green Is Universal
NBCUniversal is making a commitment to sustainability across the entire company. Our Green is Universal initiative focuses on bringing an environmental perspective to everything we do, informing and entertaining our audiences while incorporating more sustainable practices into our own operations.
The More You Know
For more than two decades, The More You Know, NBCUniversal’s public service campaign, has been raising awareness of the country’s most important social issues and motivating individuals to take action. Since its inception, its objective has remained the same: provide individuals with compelling information that can improve their lives and communities.
El Poder de Saber
For almost a decade El Poder de Saber (The Power of Knowing), Telemundo Media’s company-wide multiplatform educational initiative, has strived to enrich the lives of Hispanics in the U.S. El Poder de Saber promotes the educational advancement of young Latinos, with a focus on secondary education.
Make It Personal
The Make It Personal campaign is a nonpartisan educational effort developed by NBCUniversal to offer the public information about the voting process. By “making it personal,” we encourage citizens to learn how to register and prepare to vote in their state, as well as how to get informed about the candidates and whether their positions on important issues align with their own views.
Vota por tu Futuro
Vota por tu Futuro is a multiplatform network initiative aimed at increasing the number of Hispanic voters by educating, inspiring and empowering Hispanics to exercise their power by voting. As a leader in Hispanic media, Telemundo has both the opportunity and responsibility to empower its audience through objective and thoughtful coverage of crucial issues.
Education Nation is the NBC News initiative designed to engage the country in a solutions-focused conversation about the state of education in America. Parents, educators and students meet with leaders in politics, business and technology to explore the challenges and opportunities in education today.
The Africa First Short Film Program, sponsored by Focus Features, is a uniquely conceived initiative created to foster and develop long-term relationships with some of the most promising filmmakers from Africa. Each year since 2008, Africa First has awarded five filmmakers $10,000 in financing for pre-production, production and/or post-production on their narrative short film made in Africa.
Characters Unite, USA Network’s public service program, was created to address the social injustices and cultural divides still prevalent in our society. Inspired by USA Network’s “Characters Welcome” brand and with the support of national nonprofit organizations, the campaign is dedicated to supporting activities and messaging that promote understanding and acceptance.
Fight With Style
Fight With Style empowers women to be actively engaged in the issues that matter most to them. Style has been the exclusive media partner of Dress for Success Worldwide since 2005, supporting the organization through various on-air, online, grassroots and fundraising efforts, helping to promote the economic independence of disadvantaged women.
Kindness Counts is preschool television channel Sprout’s multiplatform pro-social initiative designed to support the development of empathy, sharing and helping in preschoolers. Children are encouraged to face situations with kindness and then tell their parents or caregivers about what they did so their efforts can be shared online with the goal of logging 1 million acts of kindness from across the country.
Public Service Announcements
In support of our national partnership, Comcast assisted City Year’s recruitment efforts by airing more than $3 million worth of public service announcements in 2011 to build awareness of the organization among young adults. Comcast’s commitment of these resources helped generate more than 10,000 applications for the 2,000 positions City Year needed to fill. As a result, 100,000 students at 187 high-need schools in 23 cities across the country were helped.
Comcast Newsmakers is a local news program that provides local, state and federal officials, as well as community leaders, with a platform to discuss issues and ideas important to the communities they serve. Comcast Newsmakers segments are produced in over 25 states and are available on the Web as well as on Comcast’s Local On Demand.