Sept 26, 2017

USA's ‘The Sinner’ Is The No. 1 New Cable Series Of 2017

From Universal Cable Productions and starring Jessica Biel (who also serves as executive producer), the critically acclaimed 8-episode series steadily grew in viewers as it built toward its finale. Overall, The Sinner averaged 1.561MM P18-49, 1.797MM P25-54 and 3.848MM P2+, making it the #1 new cable series of the year in those demos. 

The Sinner was also the No. 1 new drama series of the summer in all of television (broadcast or cable) among P18-49, P25-54 and P18-34. And impressively, it was summer’s No. 2 ad supported cable series (new or returning) in P2+ (behind only American Horror Story). 

With four top 20 cable dramas among P18-49 and P2+ (The Sinner, Queen Of The South, Suits and Shooter), USA Network won the summer as the No. 1 cable entertainment network in prime among P18-49, P25-54 and P2+. The network is on track to end 2017 as the #1 cable entertainment network among total viewers in prime for a record 12th straight year. 

The Sinner, available now on VOD, follows a young mother (Biel) who, when out with her husband (Christopher Abbott) and son, commits a startling act of violence and to her horror has no idea why. A detective (Bill Pullman) finds himself obsessed with uncovering the woman's buried motive, which launches an inverted and utterly surprising crime thriller whose driving force is not the "who" or the "what" -- but the "why." 

 

*All data is L3. Source: Nielsen. YTD = 12/26/16-9/20/17, M-Su 8p-11p, Summer = 5/29-9/20/17, original telecasts only, 3+ telecasts, excludes miniseries and specials

 

About USA Network

USA Network, the leader in cable entertainment, offers a powerful stable of dramatic, comedic and unscripted originals in more than 102 million U.S. homes. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. USA’s award-winning website is located at http://www.usanetwork.com. Watch USA Network anywhere: On Demand, online or across mobile and connected TVs. 

About Universal Cable Productions

Universal Cable Productions (UCP) creates innovative and critically acclaimed original scripted content for all media platforms. Its robust slate of programming includes: the Emmy and Golden Globe award-winning drama "Mr. Robot," "Colony," "Damnation," "Falling Water," "Shooter," "The Sinner," "Suits" and "Unsolved: The Murders of Tupac and The Notorious B.I.G" for USA Network; "12 Monkeys," "Channel Zero," "Happy!," "Killjoys" and "The Magicians" for SYFY; "The Purge" for USA and SYFY; "Girlfriends’ Guide To Divorce" and "Imposters" for Bravo; "The Arrangement" and "The Royals" for E!; "The Umbrella Academy" for Netflix; "Impulse" for YouTube Red; and "Difficult People" for Hulu; and "HarmonQuest" for VRV. UCP’s content library also features critic and fan favorites such as the Emmy-award winning "Monk" as well as "Battlestar Galactica" and "Psych." Universal Cable Productions is a part of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies. Follow us @UCPisTV.

 

The episode earned 1.990MM P18-49, 2.225MM P25-54 and 4.709MM P2+ viewers – claiming the #1 spot on cable for the night in P18-49, P25-54 and total viewers*.

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