Comcast announced today it will join Carl Edwards and the No. 19 NASCAR Sprint Cup Series entry fielded by Joe Gibbs Racing as primary sponsor for four races in 2015.
The partnership will kick off at the KOBALT 400 at Las Vegas Motor Speedway on March 8, with Comcast Business as the primary paint scheme for Edwards’ Toyota Camry, marking the first major sponsorship deal in NASCAR for Comcast’s business services unit that provides data, Internet, TV and Phone services to organizations of all sizes. Comcast Business will also be featured at the Food City 500 at Bristol Motor Speedway on April 19. The four-race partnership will round out with XFINITY, the company’s residential brand for Internet, TV and Phone services, taking over as primary paint scheme for the Sylvania 300 at New Hampshire Motor Speedway on September 27, and Goody’s Fast Pain Relief 500 at Martinsville Speedway on November 1.
"We’re excited about this partnership with Comcast as they continue to grow in the sport, and I’ve had a great time so far working with them in preparation for Las Vegas," said Edwards, who will have ARRIS on board his No. 19 Toyota for the balance of the NASCAR Sprint Cup Series events this season.
"I’m excited to continue to build the relationship with them this year and hopefully we can put them into victory lane."
Edwards, a 12-year veteran of NASCAR’s top-tier series, has 23 wins to his credit; five of which came at tracks where the Missouri native will carry the Comcast Business colors this season.
"We could not be more excited to partner with Carl Edwards and Joe Gibbs Racing as a sponsor of the No. 19 in the NASCAR Sprint Cup Series," said Matt Lederer, Senior Director of Sports Marketing for Comcast. "Carl’s success on the track and his affinity for technology off the track makes him a great ambassador for Comcast. We are confident he will do an outstanding job representing our organization as well as our customers, and we can’t wait to kick off this relationship at Las Vegas."
In 2015 Comcast joined the NASCAR family as its XFINITY brand became the entitlement sponsor of the NASCAR XFINITY Series, formerly the NASCAR Nationwide Series, and the Official Entertainment Provider of NASCAR. Comcast and NASCAR announced the agreement in September 2014 to make XFINITY the third title sponsor in the storied 30+ year history of the series.
Photo Credit: Lionel NASCAR Collectables.