Apr 8, 2014

The Voice and The Blacklist Stake NBC to Late Season Lead

The Monday edition of The Voice ranked No. 3 among the week’s primetime programs on the Big 4 networks in adults 18-49, while Tuesday’s Voice finished No. 6 and Monday’s The Blacklist tied for No. 8. The Monday Voice was No. 1 among Big 4 primetime programs last week in teens 12-17 and both Voice editions were among five shows tying for No. 1 among kids 2-11.

Through the season’s 28th week, NBC has won 77 nights in adults 18-49 among the Big 4 networks, more NBC nightlong wins than for any full September-to-May season since 2003-04 (83 wins).

Through 28 weeks of the season, NBC ranks No. 1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and all key adult-female demos. It’s the first time NBC has ranked No. 1 in 18-49 this late in the season in 10 years (since the 2003-04 season).

NBC’s 2.9 rating in adults 18-49 is the network’s top average at this point in the season in five years (since a 2.9 in 2008-09).

Versus one year ago, NBC is up 21 percent season to date in adults 18-49 (2.9 vs. 2.4).

In total viewers, NBC ranks No. 2 for the season with an average of 9.8 million viewers, which is its biggest overall audience 28 weeks into the season in eight years (since 2005-06, 9.9 million). Versus one year ago, NBC is up 39% season to date in total viewers (9.8 million vs. 7.1 million).

Primetime averages for the week of March 31-April 6 in adults 18-49 are: CBS, 2.1/6; ABC, 1.6/5; NBC, 1.5/4; Fox, 1.2/4; and CW, 0.4/1.  In overall total viewers, the weekly averages were: CBS, 10.1 million; ABC, 6.4 million; NBC, 5.7 million; Fox, 4.0 million; and CW, 1.2 million.

Season-to-date averages are: NBC, 2.9/9; Fox, 2.6/8; CBS, 2.4/7; ABC, 2.1/6; and CW, 0.8/2.  In overall total viewers, the season averages are: CBS, 10.8 million; NBC, 9.8 million; Fox, 7.7 million; ABC, 7.5 million; and CW, 1.9 million.

NBC highlights for the week of March 31-April 6:

  • Monday: NBC won Monday among the Big 4 nets in adults 18-49, adults 25-54, total viewers and other key measures, despite CBS’s highly rated finale of How I Met Your Mother.

  • The Voice (3.4 rating, 10 share in adults 18-49, 12.3 million viewers overall from 8-10:01 p.m. ET,) grew significantly throughout its two hours, with this track: 3.0, 3.4, 3.5, 3.8. From its first half-hour to its fourth, The Voice increased by 0.8 of a point or 27 percent in 18-49 and by 17 percent or 1.8 million persons in total viewers (to 13.0 million from 11.2 million). For its second hour from 9-10 p.m., The Voice won among the Big 4 in 18-49 by a 48 percent margin (with a 3.7 rating vs. an average 2.5 for CBS’s second-place hour of comedy, including the debut of Friends With Better Lives).

  • The Blacklist (2.8/8 in adults 18-49, 11.4 million viewers overall from 10:01-11 p.m. ET) matched the show’s highest 18-49 rating since Feb. 24 and delivered the show’s biggest overall audience since Dec. 2. The Blacklist is a dominant No. 1 in the hour among ABC, CBS and NBC in every key ratings measure, and, with ABC’s Castle in rebroadcast, Blacklist topped the ABC-CBS drama competition combined in every key demographic. Versus NBC’s averages in the time period last season, The Blacklist was up 40 percent in 18-49 (2.8 vs. 2.0, L+SD, non-sports) and up 98 percent in total viewers (11.4 million vs. 5.7 million).

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