Twelve new events will debut at the Sochi Olympics, including eight in freestyle skiing and snowboarding. The action gets underway Thursday, February 6, 2014 during primetime, one day prior to the Opening Ceremony.
"Our recent Olympic coverage has clearly demonstrated that the viewer’s appetite for Olympic content continues to grow," said Mark Lazarus, Chairman, NBC Sports Group. "Due to the new events, it’s our pleasure to provide an 18th night of primetime coverage, a first in Olympic history that will benefit viewers, advertisers, affiliates, and all of our Olympic constituents."
Team figure skating and men’s and women’s slopestyle snowboarding, which are new Olympic events, along with women’s freestyle moguls, set the table the day before the Opening Ceremony. This marks the first time any U.S. media company has dedicated primetime coverage to competition prior to the Opening Ceremony.
The 2012 London Olympic Games will long be remembered for the incredible achievement of the most talented athletes in the world. It will also be remembered as a defining moment in the evolution of digital entertainment. Comcast and NBCUniversal brought viewers every minute of competition, making the 2012 London Games the most watched television and live-streaming event in history.
2012 Cross-Platform Viewing Statistics:
- 217 million TV viewers watched the Olympics
- 1.93 billion page views on NBCOlympics.com, NBC apps and XfinityTV.com/NBCOlympics
- 82.1 million unique visitors to NBCOlympics.com and NBC apps
- 159.3 million total video streams online and on NBC apps
- 27.6 million views On Demand on Xfinity TV (over 2,000 On Demand titles)
Additional Sochi Olympic programming details will be released later this year.