In May, nearly 22 percent of Sprout's viewing audience consisted of women 18-49, further illustrating the strength of the network's programming. Sprout was also able to carry the momentum with moms across social platforms by launching the "Mom Is Here" campaign and contest, which encourages moms to get back in the picture with their children and share them on Instagram. The contest, which launched on Mother’s Day, May 12th, has received more than 10,000 submissions; as a result Sprout has grown its Instagram audience by more than 11,000 followers. Ten deserving moms will be featured in a spot that will run on Sprout this summer, and they will also be showcased on the Times Square G-Tron.
Since being rated by Nielsen, Sprout has also outperformed its same month year ago total day delivery in 18 of 19 months. With an increase in its delivery for women 18-49 by 7 percent in total day (30,000 vs. 28,000), Sprout extended its year-over-year growth streak in this crucial demographic, making it one of only two networks to show monthly year-over-year growth in total day delivery for each of the last 19 months.
Sprout’s consistent and impressive ratings escalation is due in large part to Sprout’s unique programming strategy. Sprout offers original series like The Chica Show, which was Sprout’s highest-rated original series premiere to-date when it launched on November 24, 2012, and Pajanimals, a Sprout original co-production with The Jim Henson Company. The network’s gold-standard, curriculum-based preschool series also includes favorites such as Sesame Street, Barney & Friends, The Wiggles, Caillou, Thomas & Friends, LazyTown and more.