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More Than Half Of Parents Have Been Told By Their Children To Put Away Their Phones During Dinner

Comcast Study Shows Families Overwhelmingly Want Dinnertime to be Screen-Free and Some Even Unplug Their Modems to Limit Their Children’s Wi-Fi Access. “Pause Device” is Now Comcast’s Most Popular, Home Wi-Fi Control Feature

A new Comcast survey released today shows that parents across the country are almost unanimous in their belief that disconnecting from devices during mealtime improves family bonding, with nearly half (42 percent) not able to remember the last time their family had a device-free meal and some going so far as to disconnect their modems to stop their children’s Wi-Fi usage.

However, children aren’t the only ones to blame – more than half of parents have been told by their children to put their cell phones away during meals. For these reasons and more, Comcast’s "pause device" home Wi-Fi control feature has become the most popular function of the company’s new Xfinity xFi platform.

 

 

The nationwide study of parents, conducted by Wakefield Research, also found:

The American Academy of Pediatrics (AAP) has recommended that parents develop personalized plans for their children’s device use, warning that excessive screen-time can displace important activities such as face-to-face interaction, family-time, outdoor-play, exercise, and sleep. The AAP has even developed a media time calculator to help parents better track and manage usage.

"Technology should adapt to meet our customers’ needs, not the other way around," said Eric Schaefer, Senior Vice President of Internet and Communications Services for Comcast Cable. "With xFi’s ‘pause device’ feature, parents have the power to decide when it’s time for family members to connect with each other, rather than their devices."

Earlier this year, Comcast launched Xfinity xFi, a new way for customers to personalize, monitor, and control their home Wi-Fi, including the ability to instantly pause Wi-Fi connectivity by user or device. The "pause device" feature is now the most popular xFi function, with users tapping "pause" about five million times since launch, most often between the hours of 6:00 p.m. and 9:00 p.m. Comcast has also launched a national television campaign to raise awareness of the "pause device" feature.

 

   

 

Xfinity xFi gives users a simple digital dashboard to set up their home Wi-Fi network, find their password, see what devices are connected, troubleshoot issues, and set parental controls. Additional family-friendly xFi features include:

The xFi experience can be controlled via a mobile app (iOS and Android), website and on the TV with the X1 voice remote. xFi is now available to more than 10 million Xfinity Internet customers with a compatible Xfinity Wi-Fi device, and comes at no extra cost.

 

Click to download PDF.

 

About the Survey

The survey was conducted by Wakefield Research among 1,000 U.S. parents between September 22 and September 28, 2017, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of U.S. parents.  Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points in each country from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. 

About Comcast

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is one of the nation’s largest video, high-speed internet, and phone providers to residential customers under the XFINITY brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the XFINITY brand. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts.

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