NBCUniversal and BuzzFeed today announced that NBCUniversal has agreed to make a $200M equity investment in BuzzFeed, the technology-driven global media company that reaches over 200M monthly unique visitors and 1.5B monthly video views.
"BuzzFeed has built an exceptional global company that harmonizes technology, data and superior editorial abilities to create and share content in innovative ways," said Steve Burke, CEO, NBCUniversal. "They reach a massive, loyal audience and have proven to be among the most creative, popular and influential new media players. We are pleased to be making this investment and for our companies to partner and work together."
"It's a fascinating time for the media industry; social, mobile, digital, and broadcast platforms are converging to create new opportunities to connect with global audiences, and we're excited to partner with NBCUniversal to combine our respective strengths to build the future of news and entertainment," said Jonah Peretti, BuzzFeed’s Founder and CEO.
As part of the investment, the companies will also explore strategic partnerships across both organizations in the coming months.
"BuzzFeed and NBCUniversal will be great strategic partners and we both have a lot to offer the other," said Kenneth Lerer, BuzzFeed’s Executive Chairman. "We look forward to collaborating on television content, movies, the Olympics, and joint partnerships with ad agencies and brands."
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
BuzzFeed is a global media company that produces and distributes original news, entertainment and video. BuzzFeed is redefining online advertising with its social, content-driven publishing technology and reaches a global audience of over 200M monthly uniques and 1.5B monthly video views.