Jun 27, 2017

Competition Shows Lift NBC to the Top of Prime Time Pedestal

NBC has won the ratings week of June 19-25 in both primetime’s key demographic of adults 18-49 and total viewers, paced by the No. 1 and No. 2 entertainment shows of the week on the broadcast networks in 18-49 and total viewers, America’s Got Talent and World of Dance. It’s the fourth straight week Talent and World have ranked No. 1-2 among entertainment programs in both the 18-49 and total viewer lists.

Joining those top two telecasts in the week’s list of 10-highest-rated primetime shows on the Big 4 networks were American Ninja Warrior (No. 4), Spartan: Ultimate Team Challenge (No. 6), the premiere of Little Big Shots: Forever Young (tied for No. 9) and The Wall (tied for No. 9).

In total viewers, NBC also got #1-2 rankings from Talent and World, a No. 4 finish from LBS: Forever Young and a No. 9 ranking from Ninja.

With the weekly wins in 18-49 and total viewers, NBC has now finished as the No. 1 network in entertainment programming (excluding live news and sports) for a fourth week in a row in adults 18-49, total viewers and adults 25-54.

NBC also outrated its Big 4 competition for the June 19-25 week in every other key demographic – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54.

Season to date, NBC ranks #1 in adults 18-49, with an +18 percent margin over No. 2 Fox and CBS, despite Fox’s boosts from the Super Bowl and last fall’s seven-game Cubs-Indians World Series. NBC also ranks No. 1 or tied for No. 1 for the season among ABC, CBS, NBC and Fox in adults, men and women 25-54; men and women 18-49; and adults and women 18-34. In total viewers, NBC ranks No. 2 and is up +0.1 percent this season versus last (7.848 million vs. 7.838 million)

NBC is retaining 100 percent of its year-ago average in adults 18-49 (with a 2.0 rating vs. a 2.0), millennial viewers (1.3. vs. 1.3 in adults 18-34) and all key adult-male demographics.