Feature Story

NBC App Relaunched, Optimized for Apple iOS 7

As Apple unveiled its iOS 7 update this week, NBC stayed ahead of the curve by releasing Version 2.0 on Wednesday.

The new app has been optimized to leverage Apple’s new iOS 7 operating system, enabling NBC to create a dynamic new interface and a more visually streamlined user experience. The new NBC app will be the foundation for NBC’s TV Everywhere offering, which is slated to launch in 2014, making quality on demand and live content available to verified cable/satellite/telco customers, both in and out of the home and on multiple platforms. The new NBC App is available now for free from the App Store.

"Our new NBC App seamlessly integrates the feel and technology of iOS 7 with exciting full episode content that our viewers will love," said Hayes. "With this enhanced app, we also hope to bring more viewers to the network by giving them more ways to interact with their favorite shows."

The app's video content includes full episodes of new and returning favorites, including America’s Got Talent," "Parks and Recreation," "Chicago Fire" and "Parenthood." Viewers will also be able to preview pilots of two new fall shows: "Ironside" and "Welcome to the Family."

The new design features a clean, immersive and image-driven experience with an animated interface to enhance content exploration. Some additional features of the new app include an intuitive network on-air schedule and social media tie-ins for Facebook and Twitter.

NBC Entertainment Digital provides content across all platforms and is the leading online and mobile destination for television and interactive entertainment. Producing both derivative and digital-exclusive programming and products, NBC Entertainment Digital extends the broadcast experience across multiple interactive and social platforms. NBC.com has been at the forefront of digital entertainment since its inception and has been honored with Emmy, Webby and Social TV awards. NBC Entertainment Digital also works collaboratively with sponsors to create integrated experiences across digital platforms to engage consumers with NBC’s programming and the sponsors’ brands.

The NBC App is available for free from the App Store on iPhone, iPad and iPod touch or at www.AppStore.com.

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