NASCAR on NBC and Hidden Heroes, an initiative of the Elizabeth Dole Foundation, have partnered on a season-long program to provide military families the opportunity to attend Monster Energy NASCAR Cup Series races. When NASCAR on NBC officially kicks off its 2017 NASCAR Season tomorrow, one Florida-based military family will be making memories of their own as they take in the sights, smells and energy of the Coke-Zero 400 at Daytona International Speedway.
Through the assistance of Hidden Heroes, NASCAR on NBC will identify military families residing along the racing circuit and provide them with Monster Energy NASCAR Series race tickets, behind the scene access and unique opportunities. NBC Sports Group will continue the initiative in specific local markets included in NASCAR on NBC’s 21-week NASCAR season. Through this collaboration, Hidden Heroes is bringing attention to the tremendous challenges and long-term needs faced by military caregivers, as a means to inspire NASCAR fans to get involved.
NBC Sports Group presents its first Monster Energy NASCAR Cup Series race of 2017, the Coke-Zero 400 tomorrow, July 1 at 7 p.m. ET on NBC.
About Hidden Heroes
The Elizabeth Dole Foundation is the preeminent organization empowering, supporting, and honoring our nation’s 5.5 million military caregivers – the spouses, parents, family members, and friends who care for America’s wounded, ill, or injured veterans at home. Founded by Senator Elizabeth Dole in 2012, the Foundation adopts a comprehensive approach in its support and advocacy, working with leaders in the public, private, nonprofit, and faith communities to recognize military caregivers’ service and promote their well-being. The Hidden Heroes Campaign, chaired by Tom Hanks with ambassadors Tom Brokaw, Matt Lauer, Richard Lui, and Ryan Phillippe, brings vital attention to the untold stories of military caregivers and provides a safe, secure place where caregivers can meet and access carefully vetted resources at HiddenHeroes.org.
NASCAR on NBC
In 2017, NBC Sports Group will present the final 20 NASCAR Monster Energy NASCAR Cup Series races, final 19 NASCAR XFINITY Series events and select NASCAR Regional & Touring Series events.
NBC Sports Group’s NASCAR programming also includes NBCSN’s daily motorsports show NASCAR America, coverage of NASCAR’s Awards Ceremonies, the annual NASCAR Hall of Fame induction ceremony, as well as original programming specials. NBC Sports Group concluded the 2016 NASCAR season presenting more hours of trackside coverage and programming than ever before.
In 2016, NBC Sports Group continued to innovate and entertain race fans with 630 hours of NASCAR programming, including interactive watch parties, documentary specials and new shoulder programming, in addition to its 366 live trackside hours from 22 different states. In 2016, overall consumption of NASCAR content on NBC Sports’ Digital properties was up 50% vs. 2015, and NASCAR on NBC’s social platforms generated a triple-digit increase in video views, as well as double-digit increase in fan base and impressions compared to the 2015 season.