Building upon a recent study* showing that 24% of women are watching more VOD than they did six months ago -- on the average of 28 hours per month -- Lifetime Television is launching its first-ever VOD service, featuring a programming mix of full length episodes and special featurettes, to approximately 10 million Comcast Cable subscribers beginning Tuesday, August 22, it was announced today by Louise Henry Bryson, President, Distribution and Affiliate Business Development, Lifetime Entertainment Services.
"We're delighted to partner with Comcast, who has been one of the industry leaders in providing a wide range of entertainment platforms for their customers. Our launch coincides with the rollout of many new Lifetime series and we've decided to make this next generation of Lifetime programming the centerpiece of our Lifetime On Demand service to give viewers another vehicle for discovering and enjoying our some of our new programming," said Bryson.
"Viewers enjoy Lifetime's compelling programming, and we're pleased that they'll be able to discover and watch some of the network's new and exciting shows on their schedule with Comcast ON DEMAND," said Page Thompson, Senior Vice President and General Manager Video Services for Comcast. "Video on demand is a great way for programmers to build awareness and promote linear content while adding more value for viewers."
Lifetime On Demand includes full-length episodes of new Lifetime series such as the comedy series "Lovespring International" and the reality show "Cheerleader Nation," along with other series from the network's large library, from "Intimate Portrait" and "What Should You Do?" to "Speaking of Women's Health." Lifetime also offers specially created short-form programming not shown on linear channels, relating to series such as "Angela's Eyes," "Cheerleader Nation" and "Lovespring International."
Dedicated to using the power of the media to make a positive difference in women's lives, Lifetime VOD includes timely special advocacy sections, such as providing viewers with "Intimate Portrait" episodes examining women's health issues during Breast Cancer Awareness Month in October.
*CTAM's Dimensioning the On Demand Market Study, fielded by The Artemis Group in 4Q '05.
LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, LMN, Lifetime Real Women, Lifetime Home Entertainment, and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 23.3 million cable customers, 10 million high-speed Internet customers, and 1.6 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.
Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, OLN, G4, AZN Television, PBS KIDS Sprout, TV One and four regional Comcast SportsNets. Comcast also has a majority ownership in Comcast Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.