Comcast Corporation (Nasdaq:CMCSA, CMCSK), the nation's leading provider of entertainment, information and communications today announced that the Nielsen Company has conducted a test reaffirming that programming viewed via Comcast's On Demand platform can be counted in time-shifted measurement, including C3 commercial ratings. The C3 rating measures the average commercial minutes in a program that were viewed live and time-shifted through video on demand or DVR playback in the three days following a linear broadcast.
The test showed the ability of Nielsen's People Meter to capture the audio watermark for episodes of the second season of AMC's original series Breaking Bad, viewed On Demand by Comcast digital cable customers. This reaffirmed Nielsen's ability to identify and include recently telecast cable network programs (viewed On Demand), delivered to Comcast in a manner compliant with Nielsen encoding, and original telecast guidelines. Audio watermarking is the technology used by Nielsen to track and identify programming captured by its People Meter.
"Comcast subscribers watch over 150 million hours of On Demand programming a month, representing an enormous ratings pool that supplements linear viewership," said Derek Harrar, Senior Vice President and General Manager, Video Services for Comcast. "Nielsen's gold standard ratings for timeshifting, including C3, enable our programmer-partners to better monetize content by increasing live viewing ratings with Comcast subscribers 11 billion On Demand views."
"We were eager for Comcast and Nielsen to test with AMC, using our award-winning original series, Breaking Bad," said Charlie Collier, AMC President and General Manger. "It's crucial to measure the growing audiences enjoying our content on a delayed-viewing basis."
Episodes of Breaking Bad are available On Demand to Comcast customers for a full 28 days, in both HD and SD, under "TV Series," just hours after the original broadcast.
"Nielsen has measured on demand viewing since 2006, subject to standard distribution models and audio watermarking requirements appearing identical to the original cablecast," said Scott Brown, Senior Vice President Digital Platforms & Media Strategy for Nielsen. "The test with Comcast was an extra step to confirm for them that our audio codes can be successfully detected."
About Comcast Corporation
Comcast Corporation (Nasdaq:CMCSA, CMCSK) (www.comcast.com) is the nation's leading provider of entertainment, information and communication products and services. With 24.2 million cable customers, 14.9 million high-speed Internet customers, and 6.5 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.
Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.
AMC is a multi-platform network that celebrates movies and high-quality scripted series. Among the elite services available in nearly 95 million homes (Source: Nielsen Media Research), AMC defines what it means to be a movie network today, creating a distinctive viewing experience that celebrates all that is enduringly cool, personal and powerfully relevant about movies. AMC's comprehensive library of popular movies strike a meaningful chord with its audience, and its critically-acclaimed slate of originals all have a cinematic quality that allow them to complement and be complemented by some of the best movies of all time. AMC is a subsidiary of Rainbow Media Holdings LLC, which includes sister networks IFC, WE TV and Sundance Channel.