Comcast.net, Comcast's premiere broadband portal, has partnered with RealGames, a division of RealNetworks®, Inc. (Nasdaq: RNWK) and Bunchball, a marketing technology company, to offer game enthusiasts online entertainment for the whole family on www.comcast.net/games.
Through these partnerships, Comcast.net's Games Channel provides popular online puzzle, arcade and card games such as Solitaire and Scrabble, and offers Comcast High-Speed Internet customers unique community benefits such as the ability to create player profiles, customize avatars, connect with friends, chat, create-your-own trivia questions and earn game play points to redeem virtual prizes.
Since its initial Beta launch, Comcast.net's Game Channel has already acquired more than 1.5 million community members, and its gamers generate a combined total of about 22,000 hours a day of game play.
"We are thrilled to partner with RealGames and Bunchball, as they'll be able to extend their best-in-class services and products to our growing community base," said Scott Bailey, Senior Vice President and General Manager of Comcast.net for Comcast Interactive Media. "We wanted to create a place where game lovers could socialize and enjoy some light competition and, based on early response, we're seeing that our Games Channel is resonating with users."
Through the partnership with RealGames, Comcast.net visitors can download trial versions or purchase full-version games including puzzle, hidden object, action, adventure, word, card, and board games. Frequent game buyers can take advantage of GamePass, a subscription service that allows customers to purchase games at the discounted rate of $6.99 per month. In addition, Comcast.net is leveraging Bunchball's Nitro engagement tool to provide Comcast High-Speed Internet customers with reward-based activities that include earning points through game play and redeeming them for virtual goods.
"Working with a trusted consumer brand like Comcast gives us the opportunity to reach millions of new consumers that have come to expect the best in entertainment content," said Ben Titera, general manager of North American syndication for RealGames. "By leveraging our robust catalog of titles, affordable subscription options and interactive community platform, we're providing a unique gaming experience that Comcast.net visitors are sure to enjoy."
"We are excited to be working with Comcast to deliver a solution that catalyzes engagement for Comcast customers and drives interaction, loyalty, and revenue," said Peter Daboll, CEO of Bunchball.
Comcast.net, operated by Comcast Interactive Media, is the main portal for Comcast's 15.3 million high-speed Internet customers, with 4.3 billion page views and 17.1 million unique visitors per month.
About Comcast Interactive Media
Comcast Interactive Media (CIM), a division of Comcast Corporation (Nasdaq: CMCSA, CMCSK), dedicated to developing and operating online and cross-platform entertainment and media businesses, including Comcast.net (www.comcast.net). CIM's products include Fandango.com, a top movie and entertainment destination, selling movie tickets at over 16,000 screens; Fancast.com, a national online entertainment site; DailyCandy, the daily e-mail newsletter and website; thePlatform, the industry-leading provider of digital media publishing solutions over broadband and wireless networks; and Plaxo an online social networking based platform.
RealNetworks, Inc. delivers digital entertainment services to consumers via PC, portable music player, home entertainment system or mobile phone. Real created the streaming media category in 1995 and has continued to lead the market with pioneering products and services, including: RealPlayer®, the first mainstream media player to enable one-click downloading and recording of Internet video; the award-winning Rhapsody® digital music service, which delivers more than 1 billion songs per year; RealArcade®, one of the largest casual games destinations on the Web; and a variety of mobile entertainment services, such as ringback tones, offered to consumers through leading wireless carriers around the world. RealNetworks' corporate information is located at www.realnetworks.com/company.
Bunchball is a marketing technology company that increases revenue for customers by amplifying user engagement and creating actionable insights. Bunchball's customers range from startups to multinationals, including Hearst, Meredith, NBC, Comcast, USA Networks, and WB. Bunchball's proprietary engagement engine, Nitro, allows sites to expand high value inventory and/ or unlock proprietary revenue streams. Nitro plugs seamlessly into a site, enhancing online communities and measuring and driving consumer interaction, loyalty, and revenue. Based in Silicon Valley, Bunchball's investors include Granite Ventures and Adobe Systems.
Comcast Interactive Media