Jan 29, 2015

Comcast NBCUniversal Provides Behind-the-Scenes Access at Super Bowl XLIX to a Boys & Girls Club Youth

Comcast NBCUniversal is sending one very lucky 17-year-old Boys & Girls Club youth on a once-in-a-lifetime journey to experience Super Bowl XLIX in Phoenix like no one else.  Cesar Rivera, a senior at Pueblo High School and a 10-year Club member of the Pascua Yaqui Clubhouse in Tucson, AZ, along with his father and Clubhouse Director, will head to Phoenix this morning to attend a series of pre-game Super Bowl activities and the big game airing this Sunday, February 1st on NBC. 

Cesar will attend Super Bowl XLIX and get a behind-the-scenes look at how NBC Sports Group produces and broadcasts Super Bowl week, leading up to the biggest Sunday night of them all. As part of the experience, he will go on an exclusive tour of University of Phoenix Stadium, which is unlike any other stadium in North America with its unique design, engineering, and technology with a retractable roof and field.  The stadium is operated by Global Spectrum, which is a subsidiary of Comcast-Spectacor. Additional pre-game events will include volunteering alongside NBC Sports Group talent, Taste of the NFL chefs and former NFL players at a food bank benefiting Feeding America, the nationwide network of food banks that leads the fight against hunger in the United States; meeting the on-air team of NBCSN’s Pro Football Talk; and a visit to the Sunday Night Football bus.  Cesar will also attend the NFL Honors awards ceremony on NBC. 

Cesar was selected for this unique experience because he has a keen interest in technology, participates in the Club’s technology curriculum, has demonstrated leadership and continues to excel in academics. An avid football fan, Cesar is a triplet, and his two brothers also attend the Club regularly.  Cesar attributes his positive attitude and future aspirations to time spent at the Club.

"It’s wonderful that Comcast NBCUniversal can take Cesar’s passion for technology and show him how it’s applied in a real-world setting to execute an event like the Super Bowl," said Jim Clark, President and CEO of Boys & Girls Clubs of America. "Given the many challenges of being a teenager today, Cesar has chosen to spend his out-of-school time positively at a Boys & Girls Club, by participating in academic and enrichment programs, community service projects and even winning a 2015 Youth of the Year Scholarship."

This opportunity stems from Comcast NBCUniversal’s longstanding partnership with Boys & Girls Clubs of America.  Comcast NBCUniversal is positively shaping the futures of our youth, and NBC Sports Champions, the pro-social initiative of NBC Sports Group, is proud to offer this opportunity to Cesar.

"We are a strong supporter of Boys & Girls Clubs of America and are excited to offer one of its members this unique opportunity to witness first-hand the behind-the-scenes work and technology that goes into the broadcast of the Super Bowl," said Charisse R. Lillie, Vice President of Community Investment for Comcast Corporation and President of the Comcast Foundation. "Our hope is that this experience will further ignite Cesar’s passion for technology, and we wish him continued success on his path to a bright and rewarding future."

Comcast has supported local Boys & Girls Clubs for nearly 15 years, providing approximately $90 million in cash and in-kind contributions since 2009 alone.  The Comcast Foundation has supported the Pascua Yaqui Boys & Girls Clubs for several years.

Through an expanded partnership, Boys & Girls Clubs of America and Comcast NBCUniversal recently launched a new technology education program, called My.Future, to teach Club kids about our digital world and the endless opportunities that technology offers. My.Future is available to the 4 million youth served by 4,100 Boys & Girls Clubs annually, including Cesar’s Club.

About NBC Sports Champions

"NBC Sports Champions" is the corporate social responsibility platform of NBC Sports Group whose mission is to raise awareness around important social issues and celebrate champions from all walks of life – passionate individuals, organizations and communities, who are making a difference in a meaningful way. NBC Sports Champions celebrates the champion that is in all of us.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit www.comcastcorporation.com for more information.

About Boys & Girls Clubs of America

For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.

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