Comcast Corporation (Nasdaq: CMCSA, CMCSK), the nation's leading provider of entertainment, information and communications, kicked-off its Get Ready initiative this week to encourage consumers to take action and choose their digital broadcast transition (DTV) solution now, before the February 17, 2009 government mandate goes into effect.
As part of this initiative, Comcast is offering low-cost solutions, including free basic cable for 12 months to those who sign up for at least one additional Comcast service. New customers who choose not to subscribe to additional Comcast services can get basic cable for just $10 a month for a full year. Current customers can add basic cable to additional TVs at no additional monthly fee. Basic cable in most areas has 20-30 channels, including broadcast (ABC, CBS, NBC, FOX, Univision, PBS), shopping and local neighborhood public television channels. Comcast basic cable does not require the purchase of any new equipment for cable-ready TVs, so consumers can continue to use their existing TVs and remote controls. Since no antenna is needed, choosing cable also eliminates the worry about potential reception problems associated with using an antenna following the transition.
"The simple fact is that basic cable is the easiest path through the digital transition and now consumers can get it for free. With one call to 1-800-COMCAST, we can professionally install basic cable service on every cable-ready TV and will deliver more channels with no new boxes, no new remote, no antennas and no reception issues," said Derek Harrar, General Manager and Senior Vice President, Video Services for Comcast. "DTV is a landmark event in the history of television and we're doing everything we can to help."
In addition to low-cost solutions, Comcast is helping consumers get through the transition with a number of initiatives including:
a dedicated website, www.comcast.com/dtvsite, with an interactive tool that provides a personalized action plan based on specific needs of the consumer;
educational partnerships with local governments, local broadcasters and third-party organizations;
a comprehensive educational advertising initiative that has aired almost 6 million TV messages on the digital broadcast transition; and
24/7 access to multi-lingual customer service representatives.
For the estimated 13 million households in the United States that have analog TV sets and use "rabbit ears" to receive programming, there are three ways to get ready for the transition:
subscribe to cable or another video service provider;
buy a new digital TV; or
purchase a government approved TV converter box.
Comcast provides the easiest and most convenient means for consumers to access economical options, including low-cost cable, voice and internet service bundles. Comcast Digital Voice® Local with More offers unlimited local calling and 12 popular calling features including enhanced voicemail for $24.95 per month, and Economy Internet service provides speeds up to 13 times faster than dial-up for $24.95 per month.
To learn more about the digital broadcast transition visit www.comcast.com/dtv.
Consumers can also call 1-800-COMCAST to talk about cable service options with a customer care representative.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is the nation's leading provider of entertainment, information and communication products and services. With 24.6 million cable customers, 14.4 million high-speed Internet customers, and 5.6 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.
Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten Comcast SportsNet networks and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.