Feature Story

Comcast and NBC News Deliver Cross-Platform Election Experience

NBC News offered political coverage and analysis from the most trusted team in broadcast news. Led by NBC Nightly News and Rock Center anchor and managing editor Brian Williams, the NBC political news team was comprised of current or former White House correspondents, including Meet the Press moderator David Gregory, Today co-host Savannah Guthrie, political director and chief White House correspondent Chuck Todd, veteran journalist Tom Brokaw, who has covered every presidential election since 1968, and chief foreign affairs correspondent Andrea Mitchell, who led the "Truth Squad" team throughout the debates.

NBCPolitics.com, the NBC Politics app and the NBC News Xbox application all live-streamed the debates as well. Social media updates from NBC’s political team were available on NBCPolitics.com and viewers were engaged in the coverage like never before with integrated social media shown on air during post-debate analysis.

Comcast also ensured that significant events on the campaign trail and up-to-the-moment analysis were available whether viewers were at home or on the move through Xfinity TV and Xfinity.com. The presidential and vice presidential debates were broadcast live and also live-streamed. Speeches from the Democratic and Republican National Conventions and campaign-event coverage from C-SPAN were made available On Demand. Documentaries from CNN and MSNBC about the presidential candidates could be watched across Xfinity TV platforms and with Xfinity TV apps.

From the primaries to the final casting of votes, together NBC News and Comcast made it possible to cover every election angle on every screen in 2012.

Print