It’s NBC’s first 52-week victory in the key adult 18-49 demo since 2004, even excluding its Olympic coverage. NBC has delivered the season’s biggest 18-49 rating, topping Super Bowl-boosted Fox. In total, NBC has grown by +25 percent vs. last season, the biggest gain for a Big 4 network in 25 years.
Comcast’s XFINITY brand will become only the third title sponsor of the series “Where Names Are Made,” now known as the NASCAR Nationwide Series. The 10-year term matches the longest single agreement around title sponsorship of any NASCAR national series in history, and is the longest entitlement sponsorship agreement in this series’ history.
For a second consecutive week, Telemundo ranked as the No.1 Spanish-language broadcast network among key adult demos in the 10-11pm time slot with its super series El Señor de los Cielos (Lord of the Skies) averaging 1,369,000 adults 18 to 49 and 608,000 adults 18 to 34, according to Nielsen.