Matthew Strauss serves as Senior Vice President of Digital and Emerging Platforms for Comcast Cable. In this role, he is responsible for leading the Company’s multiplatform video strategy, including editorial and programming across existing and future platforms and Comcast’s TV Everywhere initiative. Matt oversees all growth in transactional and online video revenue for the Corporation and is tasked with developing new, strategic and emerging multiplatform business opportunities.
Matt, a 20-year veteran of the cable and entertainment industry, joined Comcast in 2004 and most recently served as Senior Vice President and General Manager of Comcast Interactive Media (CIM), where he led the Company’s online and multiplatform entertainment and media businesses, including Xfinity.net, Xfinity.com, XfinityTV.com and the Xfinity TV app. Prior to CIM, he was Senior Vice President, New Media for Comcast Cable, where he was responsible for content acquisition and strategy for Comcast’s On Demand platform and Internet properties, including Comcast.net, XfinityTV.com and emerging interactive platforms. He helped Comcast build out its video-on-demand platform, significantly increasing the number of choices available to customers, was one of the architects who developed the Company’s online video service XfinityTV.com, and led the Company’s early 3-D strategy.
Prior to joining Comcast, Matt served as the Executive Vice President and General Manager of Rainbow Media’s On Demand Service Mag Rack, where he pioneered the video-on-demand model with one of the first national on-demand networks. Prior to overseeing the launch of Mag Rack in 2001, he served as Vice President of Business Development for Rainbow Media, where he led the organization’s acquisition strategy for new and traditional media. He also held several management positions with Disney/ABC, including serving in the Strategic Planning department for the ABC Television Network.
Matt has received several cable industry awards, including the Cable & Telecommunications Association for Marketing’s Mark Award, CableFax: The Magazine's Programmer of the Year and the Multichannel News’ Innovator of the Year Award for programming. He holds a B.S. from New York University’s Stern School of Business and resides in Cherry Hill, NJ with his wife and four children.