Helping parents keep their children safe on the Internet. Shrinking our environmental footprint. Safeguarding the privacy of our customers and employees. Upholding the highest standards of journalistic integrity.
Our view of stewardship is broad, encompassing virtually every aspect of our businesses. It goes beyond managing resources responsibly. To us, stewardship is rooted in the ways Comcast and NBCUniversal engage with others and honor our commitments. It is, at heart, about how we build and nurture relationships, which are among the most important elements in our long-term success.
Millions of people and companies in the U.S. rely on our broadband technology products and services. Millions more worldwide turn to us for the news, invite our programming into their lives, enjoy our films, and visit our theme parks. We do not take these privileges lightly. We recognize they come with an obligation to operate ethically, use resources wisely, and make a difference in local communities in ways that benefit our businesses and our many stakeholder groups.
This emphasis on stewardship is evident in our initiatives to protect information online and safeguard customer privacy. It’s why we invested more than $250 million in public service messages in 2012 to raise awareness of urgent social issues. It underscores the investments we’ve made to improve energy efficiency in our facilities and across our large fleet of vehicles. And it drives us to uphold the highest standards of business ethics and journalistic integrity.
Such measures demonstrate our commitment to being responsible stewards of the public trust. This is particularly important as we continue to integrate Comcast and NBCUniversal, paying strict attention to complying with applicable laws and regulations while building upon each company’s respective strengths.
Stewardship presents us with opportunities to do better. To discover ways to be more efficient and effective in running our businesses. To innovate products and services that deliver better performance using fewer resources. To find common ground with stakeholder groups and collaborate on shared solutions. Most important, stewardship prompts us to grow our company responsibly while benefiting the people and communities we serve.