Timely, relevant information can inspire people and energize organizations to work toward social change. Comcast and NBCUniversal apply our unique strengths in media creation and delivery to educate audiences and move them to action. Our focus on elevating issues and raising awareness, from the presidential election to Hurricane Sandy relief efforts, helped amplify information’s power to spark positive results.
From tragedy to teamwork
Hurricane Sandy, one of the most destructive storms in U.S. history, pummeled the East Coast in October 2012 — endangering lives, causing severe damage, and disrupting the lives of millions of people. Comcast and NBCUniversal responded immediately, drawing on every resource we had to help our communities and neighbors remain safe and informed.
Comcast and NBCUniversal leveraged our unrivaled assets to educate and inspire audiences on a variety of issues during the 2012 presidential election. Our news organizations provided balanced, in-depth coverage and created programming that examined the issues from a broad range of perspectives. We also worked to increase voter registration and empower people with the resources they needed to participate in the election and make their voices heard.
We have the power, and the passion, to improve lives in meaningful ways through our media channels, programming, partnerships, and talent. When we combine the influence of our various assets with our viewers’ desire to better their world, we increase our impact exponentially and intensify momentum toward social change.