While our reach is global and our vision long-term, we focus our day-to-day energies on improving individual lives and communities. The collective strengths of our company create profound opportunities to inform, empower, and inspire people to make a positive difference.
As part of our commitment to doing business in a responsible way, we leverage our assets and expertise to amplify the power of information and magnify its impact in communities. This corporate responsibility report provides a close-up look at the progress we made in 2012 — and points to where we’re headed in the future.
Our cross-organizational response to Hurricane Sandy and NBCUniversal’s comprehensive coverage of the U.S. presidential election illustrate the power of media and technology to increase public awareness and mobilize action. We also continued to bring attention to critical issues — such as living with breast cancer, fighting obesity, and combating discrimination — that affect millions.
Our efforts to close the digital divide highlight our unique ability to scale social awareness and impact. We are removing educational and economic barriers through programs such as Internet Essentials, the nation’s largest broadband adoption initiative, and our sponsorship of the Boys & Girls Clubs of America’s efforts to boost digital literacy.
We also made strides in reducing the environmental impact of our operations and products last year, particularly in reducing energy use. Equally important, we educated audiences about urgent environmental issues. Through NBCUniversal’s annual Green is Universal campaign, we provided employees and consumers with simple ideas and practical ways to conserve resources.
Beyond advancing our commitment to enrich lives, we invest in these and other initiatives because they fulfill our business strategy and strengthen our relationships. Everything we do must generate value — for our customers, our shareholders, our employees, our viewers, and the many other groups we serve. There is always more ground to cover, and we continually seek out opportunities to improve our performance and earn the trust of our stakeholders.
Thank you for your interest in Comcast. I’m proud to share our 2012 corporate social responsibility report with you, and I look forward to updating you as we continue to add to our story in the year ahead.
Brian L. Roberts
Chairman & CEO