Just the other day we announced Xfinity on the blog. Well, today it is launching in 11 markets (Boston, Philadelphia, Baltimore, Washington D.C., Chicago, Portland, Seattle, Hartford, Augusta, Chattanooga, parts of the Bay Area and San Francisco) and bringing with it cool stuff like 100+ HD channels, lots of ethnic channels, more than 19,000 TV shows and movies online and Internet speeds of 50-100Mbps. Basically, Xfinity is all about more of the stuff that you love anywhere you want it.
And who doesn’t love a good ad? Check out the new Xfinity ad that will be debuting tonight during the Olympics opening ceremony:
Let us know what you think of the ad in the comments (bonus points if you can identify the voice).
The ad, we hope, gives you a good sense of what Xfinity is all about, but we’ve been hearing some questions about Xfinity and thought it would be a good idea to answer them here on the blog:
What is Xfinity?
Xfinity is the new name for Comcast’s technology platform, products, and services. When we rollout Xfinity in a market the names of our products become: Xfinity TV, Xfinity Internet, and XFinity Voice. Xfinity isn’t just a new name, it also brings with it the ability to get up to 100+ HD channels, nearly 20,000 movies and tv shows online and On Demand, and Internet speeds of 50 Mbps today, but we’ll offer 100 Mbps or even more in the future.
Is the Comcast name going away?
No, our company name remains Comcast. You’ll see in our advertising that Xfinity is “Powered by Comcast.”
Where does the name Xfinity come from?
Xfinity is all about the sense of having an "infinite" or ever increasing number of choices as well as having cross-platform features (that’s the “X”.) like caller ID on the TV and PC or the ability to watch video online.
We’ve been working on an initiative called “Project Infinity” for awhile now (Brian Roberts, our CEO, introduced it at CES in January 2008). Project Infinity is all about more content in more places for our customers. Couple this with major upgrades to all our services to make a number of cross platform products possible (rDVR, DOCSIS 3.0) you get to the root of the name Xfinity.