Adobe recently confirmed it and both the New York Times and the Wall Street Journal have acknowledged it – more and more consumers are turning to digital platforms to watch programming on their terms. TV everywhere is here to stay.
Both NBC and ESPN embraced this trend by offering their customers live access, across all platforms, to two of the most-anticipated sporting events of the decade – the Winter Olympics Games in Sochi and the World Cup in Brazil. And our customers responded; flocking to these platforms in record-breaking numbers.
With the crux of the tournament still to be played, live streaming of the 2014 World Cup has already surpassed the Sochi Olympics. While the Olympics saw an impressive 7.8 million live steams from Xfinity TV customers; there have already been 9.2 million live streams of World Cup action online or on devices from our customers through the first 18 days of competition.
There were 683,000 live streams of Thursday’s USA vs. Germany match either directly through Xfinity TV Go or via WatchESPN. This has been the biggest live streaming event EVER for Xfinity TV; surpassing the top streamed event of Sochi, the USA vs. Canada men’s hockey semifinal, by 63 percent.
Today’s consumers have a growing appetite to experience live sports as they happen. We’re thrilled to be able to work with our network partners like NBC and ESPN to deliver this experience for events like the Winter Olympics and now the World Cup. With access to more than 50 live channels through our Xfinity TV Go website and app, we’re one step closer to making our vision of anytime/anywhere entertainment a reality.
Catch all of the World Cup action en route to the finals at home on the TV, or on the go via Xfinity TV Go or WatchESPN.
(Photo: AP Images and Shutterstock)