With the new fall television season heating up, we just released the results of our second annual “TV Pulse Survey.” With so many great new and returning shows, it is no surprise that the survey showed 80 percent of consumers plan to watch primetime television this fall. The survey also showed that more than 80 percent plan to watch primetime television live and two-thirds (62 percent) plan to watch using time-shifted technologies, such as digital video recorders (DVRs), video-on-demand (VOD), the Internet and mobile devices. What is interesting is that of the 1,000 consumers surveyed, 61 percent said they plan to watch via one of these time-shifting methods more than they did a year ago - and a staggering 84 percent are using these technologies more than they did in 2007.
With those numbers, it is clear that time-shifting technologies have hit the mainstream and viewers want to watch shows when and how they want to view them. You no longer have to pick between two conflicting programs or miss an episode of your favorite show. The survey results also support what we see every day at Comcast. Since 2003, when we first launched On Demand in a handful of markets with a few hundred choices, we have seen On Demand usage skyrocket. In the past seven years, On Demand views grew from a few hundred views a month to about 350 million views a month. And today, there has been more than 16 billion views to date On Demand – 1.5 times the amount of downloads on iTunes. Interestingly, among Comcast customers, On Demand usage for watching TV series this fall is significantly more than the average primetime viewer.
With more than 1,200 episodes from more than 250 TV series available On Demand including fan favorites like The Good Wife, Mad Men and The Closer, thousands of shows available online at XfinityTV.com and more and more people using advanced technologies like DVRs, our goal is to continue bringing the best content and multi-platform viewing to consumers. Time-shifting technologies are clearly empowering consumers and placing the choice and flexibility in their hands.