Jun 13, 2017

How a Simple Change Led to a Surge in Out-of-Home Viewing

Usage of our new Xfinity Stream app continues to grow as more customers discover its features and ease-of-use. Since we’ve gone from a few dozen out-of-home channels to more than 200 in just a few years, one of our main goals when launching the new app was to make this growing collection of programming as easy to find as possible. Previously, to access a live channel out of home, customers would need to manually filter the guide to "available out of home." While users of the app can still do this, we also now automatically pivot to an equivalent out-of-home channel when available (labeled "TV Go" in the app). This simple improvement has paid dividends - since launching this enhancement a few months ago, we’ve seen a 27 percent increase in viewing of out-of-home content and increased our app store rating to 4 stars.

Tags : Xfinity Stream App

 
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