Nov 12, 2012

Cultural Relevance and Beyond: The Evolving Hispanic Media Landscape

We have seen the U.S. Hispanic television landscape change tremendously over the past two decades, evolving from two lone Spanish-language broadcasters to a thriving industry with vast amounts of Hispanic programming. 

Today there are more channels and ways of viewing Spanish-language programming than ever before, both in and out of the home. In addition to more choices, customers have also told us that they want the right programming ― sometimes this means offering content in Spanish, sometimes it means delivering exclusive or culturally relevant programming (regardless of language) and other times it means offering specific sports or music events. 

Comcast has spent many years innovating, planning and rolling out products and services developed exclusively with Hispanic customers in mind. We strive to deliver not just more options, but more of the relevant programming that subscribers truly want and need. Part of my job is to ensure that we continue to lead this innovation, and I take this on as a personal challenge every day.  I am excited and energized by the possibilities of what is to come and look forward to continuing to forge ahead to create even more targeted ways to deliver valuable, relevant programming for our Hispanic audiences. 

Tags : XFINITY TV, XFINITY TV Latino

 
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