Apr 4, 2011

Comcast Begins Effort to Launch 10 Independent Networks

Over the last several years, Comcast has dramatically increased the diversity of our programming to meet the changing demographics of our customer base. We now offer more multicultural programming than ever before and have launched channels in French, Russian, Polish, Portuguese, Hindi, Korean, Filipino, Arabic and Italian among many others. We've introduced Xfinity TV in Spanish, delivering Spanish-speaking consumers access to more than 50 TV channels, 700 On Demand programs and more than 600 online choices at www.XfinityTV.com/latinoTV -- all in Spanish. And just last week, we announced an expanded carriage agreement with Mnet, the only 24/7 English-language nationwide television network in the U.S. targeting Asian Americans and fans of Asian pop culture, with plans to launch in San Francisco, Sacramento, Chicago and Boston by September of this year.

Now we're taking our commitment to the next level by expanding opportunities for Hispanic and African American entrepreneurs. We're pleased to announce that Comcast will launch at least 10 new independent channels over the next eight years, with eight of them owned or operated by Hispanics and African Americans. The criteria for these 10 channels were outlined in a series of agreements we reached with leading diversity organizations last year. Of the ten channels, four will be majority African American owned, two will be majority Hispanic owned and two will be operated by American Latino programmers.

Starting today, we're accepting proposals for the initial three new channels. The first, which we expect to launch by the end of July 2012, will be American Latino operated and programmed in English. The other two will be majority African American owned and launch by the end of January 2013.

Proposals for these three new channels are due by May 31, 2011 and more information is available at www.comcast.com/diversityproposal.

We're excited to see the ideas and proposals that come our way from Hispanic and African American programmers and even more excited to help create jobs and other opportunities in these communities. This is a major step forward for our company, for diverse communities and, most importantly, for our customers who will soon benefit from this new programming.

Tags : African American, American Latino, Independent channels, Mnet, Xfinity TV, XFINITY TV Latino

 
Print

Follow Us
comments powered by Disqus