As the world changes and the Internet evolves, so do we. That’s why we are making a major change to our Internet data trials and moving to a terabyte data plan in all of our trial markets.
A terabyte is an enormous amount of data. It’s far more than most of our customers will ever use in a month. Today, more than 99 percent of our customers do not come close to using a terabyte. Our typical customer uses only about 60 gigabytes of data in a month – that’s far less than a terabyte (in fact, 940 gigabytes less), or less than six percent of a terabyte.
In our trials, we have experimented with different offers, listened to feedback, and learned a lot. That is what we said we would do when we launched our trials four years ago – analyze and assess our customers' reaction to the data plans, including being open to increasing them over time. We have learned that our customers want the peace of mind to stream, surf, game, download, or do whatever they want online. So, we have created a new data plan that is so high that most of our customers will never have to think about how much data they use.
What can you do with a terabyte? A whole lot. You can stream about 700 hours of HD video, play 12,000 hours of online games, and download 60,000 high-res photos in a month.
We know that data plans can be confusing, and we want to keep this simple. So here’s what’s happening:
All of the data plans in our trial markets will move from a 300 gigabyte data plan to a terabyte by June 1st, regardless of the speed.
For the very tiny portion of our customer super users (less than 1 percent of our customer base) who want more than a terabyte, they can sign up for an unlimited plan for an additional $50 a month, or they have the option to purchase additional buckets of 50 gigabytes of data for $10 each.
We’ll continue to provide easy access to a data usage meter for all of our customers.
We’ve always said that we’d look carefully at the feedback from our trials, continue to evolve our offers, and listen to our customers. We’re currently evaluating our plans to roll this out in other markets, we’ll keep listening – and we'll be open to making further changes in the future to deliver the best high-speed data service to our customers.
Stream, tweet, post, game, or watch whatever you want online … and enjoy it all carefree.